www.isra-search.com. Then along came social media and blogging. So I thought up a catchy name for my blog - Jewnet - and used it for my social media accounts.
The name of the game then was to create a brand - like a Jewish Techcrunch or Mashable - and promote it on any social media site. So then I had a business name, a brand name and a personal name. Which of these names should I market? Which of these is more valuable to me? Which of these three is going to bring me more business?
I've clocked up almost 30 years in the marketing business. People choose me to do their work not my company or brand. People will check me out by googling my name. What appears on page 1 of Google for Shoshana Yossef is crucial for me. I've come to the decision that my own name is the most valuable asset I own.
I believe we're in the age and business of personal branding. I've always wanted my 2 minutes of fame. Now I have the chance of fame for the rest of my lifetime. If I had a product to sell I would brand it heavily, but the product for sale here is me and my skills. This is my first blog entry for Shoshana Yossef and I'm humbly going to promote her.
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